Marke Tree Brand × Ultra Violet Fashion to Debut Collaborative Collection With The Musa Showroom During Seoul Fashion Week SS ’27
A new collaboration brings handcrafted wearable art and UV-reactive fashion to Seoul, exploring the intersection of craftsmanship, innovation, and personal expression.
SEOUL, SOUTH KOREA — August 1, 2026 — Marke Tree Brand and Ultra Violet Fashion will debut their first collaborative collection with The Musa Showroom on September 4, 2026, during the Seoul Fashion Week SS ’27 season. Presented in Gangnam, the experience will introduce an international audience to a collection that brings together handcrafted accessories, wearable art, and innovative UV-reactive fashion.
The collaboration unites the creative perspectives of Jelena Velichenko, founder and designer of Marke Tree Brand, and Violeta Goupel, founder and designer of Ultra Violet Fashion. While each designer approaches fashion through a distinct creative language, both share a belief in clothing and accessories as meaningful forms of artistic expression.
Marke Tree Brand is rooted in craftsmanship and the belief that fashion should be versatile, enduring, and treasured over time. Velichenko's creative practice developed from an early passion for clothing and expanded through interior design and furniture before evolving into wearable art and accessories. Her work explores how thoughtfully crafted objects can become lasting expressions of individuality.
Ultra Violet Fashion takes a more transformative approach. Inspired by nature, people, art, and the beauty of historical frescoes, Goupel incorporates UV-reactive techniques into her designs, creating garments and pieces that can reveal evolving colors and visual elements through light. The result is fashion that changes according to its environment and invites the wearer to experience the design rather than simply observe it.
A Meeting of Craftsmanship and Innovation
The collaborative collection brings these two approaches into conversation.
Handcrafted elements and artistic details are paired with experimental techniques, creating pieces that occupy the space between fashion and wearable art. Rather than following a conventional seasonal approach, the collection emphasizes individuality, versatility, and the experience of discovery.
For The Musa Showroom, the collaboration reflects its broader mission of “Normalizing culture in high-end spaces.” The Showroom creates platforms for independent and culturally expressive brands to connect with international audiences through fashion, beauty, lifestyle, and experiential retail.
“Fashion has the ability to introduce people to new ideas, cultures, and creative perspectives,” says Adonis Musa, Founder of The Musa Showroom. “This collaboration represents exactly the type of creative exchange we want to bring into our Showroom experiences. Marke Tree Brand and Ultra Violet Fashion have developed two very different approaches to wearable art, and bringing those perspectives together creates something genuinely unexpected.”
Seoul as a Global Creative Platform
The collection's debut in Seoul reflects the city's growing influence at the intersection of fashion, technology, art, and contemporary culture.
Through The Musa Showroom, Marke Tree Brand and Ultra Violet Fashion will introduce their collaboration to an international audience of fashion enthusiasts, stylists, buyers, creators, media, and cultural tastemakers.
The September 4 presentation will offer guests an opportunity to experience the collection in person, discover the craftsmanship behind the work, and engage with the designers' creative vision.
The collaboration ultimately proposes a more personal understanding of fashion: one in which a garment or accessory can carry a story, change through its surroundings, and remain meaningful long after its first appearance.
About Marke Tree Brand
Founded by Jelena Velichenko, Marke Tree Brand creates exclusive wearable art, handcrafted accessories, and clothing that combine artistic craftsmanship, innovative design, and timeless elegance. The brand is dedicated to creating meaningful pieces that encourage individuality and self-expression while remaining versatile enough for everyday life.
About Ultra Violet Fashion
Founded and designed by Violeta Goupel, Ultra Violet Fashion explores fashion through the relationship between art, nature, emotion, and light. The brand is recognized for its innovative UV-reactive approach, creating designs that can transform visually through exposure to light.
About The Musa Showroom
The Musa Showroom is an international fashion and lifestyle platform connecting emerging and culturally expressive brands with audiences across fashion, beauty, wellness, food and beverage, and lifestyle. Through Showroom experiences, activations, editorial initiatives, and industry programming, The Musa Showroom creates opportunities for brands to enter high-end cultural spaces and build meaningful connections with consumers, media, buyers, and creatives.
The Musa Showroom Mission:Normalizing culture in high-end spaces.
Event Details
Marke Tree Brand × Ultra Violet Fashion
Presented by The Musa Showroom
September 4, 2026
Gangnam, Seoul, South Korea
During the Seoul Fashion Week SS ’27 season
Experience the Activation
Guests interested in experiencing the collaborative collection in person can reserve access to The Musa Showroom experience and discover the Marke Tree Brand × Ultra Violet Fashion activation during the September 4 presentation.
Tickets & Event Information:
Media & Brand Inquiries
The Musa Showroom
Email: info@themusashowroom.com
Instagram: @themusashowroom
Website: www.themusashowroom.com
Marke Tree Brand
Instagram: @marke_tree
